Amadou & Mariam, Bassekou Kouyate, OMG, Oumy Gueye, Songhoy Blues, Tal National and Vieux Farka Toure are all very well established or emerging artists from the region. The group formed to create this unique song, an uplifting message of hope and to raise awareness for the humanitarian crisis in the Sahel. New York based artist, Jamel Robinson joined the project to coordinate and mentor the 15 visual artists involved in the project.